The global plain packaging market was valued at USD 4.64 billion in 2024. The market is projected to grow from USD 4.77 billion in 2025 to USD 6.02 billion by 2032, exhibiting a CAGR of 3.39% during the forecast period.

Plain packaging standardizes tobacco packaging, removing branding to reduce appeal and curb consumption. The global trend of extending plain packaging regulations beyond tobacco products to include items such as alcohol, sugary beverages, and high-calorie snacks signifies a broadening regulatory landscape. This expansion underscores the recognized effectiveness of product in mitigating consumption and advancing public health agendas, thereby fostering heightened demand for these solutions on a global scale.

Fortune Business Insights™ provides this information in its research report, titled “Plain Packaging Market, 2025-2032”.

List of Key Players Mentioned in the Report:

• Amcor Plc (Switzerland)
• WestRock (U.S.)
• Smurfit Kappa (Ireland)
• Mondi Group (Austria)
• Stora Enso (Finland)
• Graphic Packaging International, LLC (U.S.)
• CCL Industries Inc. (Canada)
• ITC Limited (India)
• LLFlex (U.S.)
• Wadpack Pvt. Ltd. (India)

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Segmentation:

Paper & Paperboard Segment Dominates Owing to Printing Capabilities

By material, the market is segmented into plastic, paper & paperboard, and others. The paper & paperboard segment leads the market. High-quality printing capabilities enable detailed incorporation of health warnings and graphics, crucial for compliance with plain packaging regulations, boosting the segment's expansion.

Folding Cartons Segment Leads the Market Owing to Printing Versatility and Clarity